🚨HIP-HOP HAS A HYPE PROBLEM. 👀 At what point did the rollout become bigger than the music?

 🚨HIP-HOP HAS A HYPE PROBLEM.

👀 At what point did the rollout become bigger than the music?

Weeks of teasers.

Cryptic messages.

Viral moments.

Endless speculation.

Meanwhile...

The album hasn't even dropped.

🎤 Nobody builds anticipation quite like Drake and J. Cole.

But here's the uncomfortable question:

Are fans judging the music...

Or the marketing campaign?

Because in today's culture, albums become events before anyone hears a single track.

The rollout trends.

The theories go viral.

The internet picks sides.

👇 BE HONEST:

What's more important today—

The rollout or the album?

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@highlight