🚨HIP-HOP HAS A HYPE PROBLEM.
👀 At what point did the rollout become bigger than the music?
Weeks of teasers.
Cryptic messages.
Viral moments.
Endless speculation.
Meanwhile...
The album hasn't even dropped.
🎤 Nobody builds anticipation quite like Drake and J. Cole.
But here's the uncomfortable question:
Are fans judging the music...
Or the marketing campaign?
Because in today's culture, albums become events before anyone hears a single track.
The rollout trends.
The theories go viral.
The internet picks sides.
👇 BE HONEST:
What's more important today—
The rollout or the album?
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